BSU

MARKETING NEEDS
Our goal for 2019 is Brand Awareness.  We have an exceptional product that is unmatched on the market and we have the foundations laid to take our company to the next level.  The challenge we face today is that people don’t know we exist.

We need an actionable Marketing Plan that includes both Social Media and Direct to Business plans that will increase our brand awareness and get USATuff, and the concepts of what we do, in front of our target audiences. 

IMPORTANT Focus should be on the right message to the right people.


NICHE/DEMOGRAPHICS
US-Based Individuals & Companies (No International)

Men current make up 70% of our buyers but we believe there is an untapped female market primarily in the gifting and corporate arenas.  Focus on both but campaigns will likely need to be split to accommodate each gender specifically.  

3 AREAS OF PRIMARY FOCUS
- EXISTING COOLER OWNERS (YETI, RTIC, CORDOVA…)
Under this umbrella we need to get in front of current cooler owners to share information about our product is such a way that they will be engaged enough to buy. Our key brands are:
YETI
RTIC
ORCA
CORDOVA
OZARK TRAIL
&
GRIZZLY 

- TRADE SHOW, EVENT, CORPORATE
Under this umbrella we want to find ways to access decision makers for setting up Trade Show promotional pieces which often include coolers.  Corporate gifts and giveaways for larger corporations such as Micron, Simplot or HP.  Our product is a perfect fit for this market, so it is simply the task of getting in front of the decision makers.


- CUSTOMIZE-ABLE, FUNCTIONAL GIFTS
The cooler is an ideal gift.  Easily 90% of household use Coolers.  Some use them daily and some for special occasions throughout the year.  A customized cooler is the perfect gift in that it is
- personalized
- functional
- everyone can use it
- will last for years to come
Our focus is to get this concept of gifting coolers as a ‘go to gift’ for that special person.   Think perfect
- wedding gift
- birthday gift
*With the Gift Demographic, we are looking to increase our return buyers.

TRACKABLE GOALS
Looking to see increase in ORGANIC membership on social media channels
Instagram Subscribers
Facebook Page Likes
Messenger Channel Subscribers
You Tube Channel Subscribers


REFERENCE LINKS FOR CLASS 
Twitter
Instagram 
Facebook
YouTube – USATuff

Contact Information  
Laura@usatuff.com
702-465-5529